POLICIES
Effective Date: April 2026
Last Updated: April 2026
PRIVACY POLICY
Dexterity Marketing (“Dexterity,” “we,” “our,” or “us”) is committed to protecting your privacy and safeguarding your personal information. This Privacy Policy outlines how we collect, use, disclose, and protect your information in accordance with applicable privacy laws in Ontario, Canada, including the Personal Information Protection and Electronic Documents Act (PIPEDA).
By accessing our website or using our services, you consent to the practices described in this policy.
Information We Collect
We collect only the information necessary to provide our services and operate our business, including:
➜ Contact Information: Name, email address, phone number, company name
➜ Business Information: Industry, marketing goals, project details
➜ Website & Usage Data: IP address, browser type, pages visited, analytics data
➜ Communications: Emails, contact form submissions, inquiries
➜ Billing Information (if applicable): Payment and transaction details
➜ Marketing Consent: Records of express consent provided for commercial electronic communications, including date, method, and form of consent
We do not knowingly collect personal information from individuals under 18 years of age.
How We Use Your Information
We use your information to:
➜ Provide, manage, and improve our services
➜ Respond to inquiries and communicate with you
➜ Develop marketing strategies and campaigns
➜ Analyze website usage and performance
➜ Comply with legal and regulatory requirements
➜ Process payments (if applicable)
➜ Send marketing communications, newsletters, and promotional content to individuals who have provided express consent in accordance with Canada’s Anti-Spam Legislation (CASL)
We do not sell or rent your personal information.
How We Share Information
We may share your information with:
Service Providers: Trusted third parties (e.g., hosting, analytics, email platforms) and independent contractors engaged to support service delivery. All are required to maintain confidentiality and protect your data under written agreement.
Legal Authorities: When required by law or regulatory request
Business Transfers: In the event of a merger, acquisition, or sale
Cross-Border Data Transfers Some of our service providers, including website hosting and analytics platforms, may store or process your personal information outside of Canada, including in the United States. In such cases, your information may be subject to the laws of that jurisdiction. By using our website or services, you acknowledge and consent to this transfer.
Marketing Communications & CASL We comply with Canada’s Anti-Spam Legislation (CASL). We will only send commercial electronic messages to individuals who have provided express or implied consent. You may withdraw consent at any time by clicking the unsubscribe link in any email or contacting us at contact@dexteritymarketing.ca.
Data Security & Retention
We take reasonable steps to protect your information, including:
➜ Secure servers and systems
➜ Access restrictions to authorized personnel
➜ Regular review of security practices
We retain personal information only as long as necessary for business or legal purposes.
Cookies & Tracking
Our website may use cookies and similar technologies to:
➜ Ensure proper website functionality
➜ Analyze user behaviour and performance
➜ Support marketing and advertising efforts
You can control cookies through your browser settings.
Your Rights
Under PIPEDA, you have the right to:
➜ Request access to your personal information
➜ Request corrections to inaccurate data
➜ Withdraw consent for certain uses
➜ Request deletion (subject to legal requirements)
➜ File a complaint with the Office of the Privacy Commissioner of Canada
To make a request, contact us at: contact@dexteritymarketing.ca
Third-Party Links
Our website may include links to third-party sites. We are not responsible for their content or privacy practices.
Updates to This Policy
We may update this policy from time to time. Changes will be posted with an updated “Last Updated” date.
Contact
For questions or requests, contact our Privacy Officer A. Pemberton at contact@dexteritymarketing.ca
TERMS & CONDITIONS
These Terms govern your use of the website located at dexteritymarketing.ca (the “Site”), operated by Dexterity Marketing (“Dexterity,” “we,” “our,” or “us”).
By using the Site, you agree to these Terms.
Use of the Site
You agree to use the Site lawfully and not to:
➜ Attempt unauthorized access
➜ Interfere with security or performance
➜ Upload malicious content
➜ Copy or scrape content without permission
➜ Violate applicable laws
We may restrict access if misuse occurs.
Intellectual Property
All content on this Site (text, design, graphics, etc.) is owned by or licensed to Dexterity and protected by law.
You may not reproduce, distribute, or modify content without permission.
Third-Party Links
We may link to third-party websites. We are not responsible for their content or practices.
Submissions
If you submit information:
➜ It must be accurate
➜ It must not violate laws or rights
➜ We may use it to respond and provide services
No Professional Advice
Content on this Site is for general information only and does not constitute professional advice.
Services & Agreements
All services are governed by separate written agreements (proposals, SOWs, etc.).
If there is a conflict, those agreements take precedence.
Testimonials & Results
Client results vary. Testimonials do not guarantee outcomes.
Disclaimer
The Site is provided “as is” without warranties of any kind.
We do not guarantee uninterrupted or error-free operation.
Limitation of Liability
To the fullest extent permitted by law:
Dexterity is not liable for indirect or consequential damages.
Total liability is limited to $100.
Indemnity
You agree to indemnify Dexterity against claims resulting from:
➜ Misuse of the Site
➜ Breach of these Terms
➜ Violation of laws or rights
Privacy
Use of the Site is also governed by our Privacy Policy.
Governing Law
These Terms are governed by the laws of Ontario and Canada.
Contact
ACCESSIBILITY POLICY
Dexterity Marketing is committed to providing an accessible and inclusive experience for all individuals, in accordance with the Accessibility for Ontarians with Disabilities Act (AODA).
Our Commitment
We strive to ensure our website and services are accessible by:
➜ Designing content with clarity and readability
➜ Supporting assistive technologies
➜ Following WCAG 2.0 Level AA guidelines where possible
➜ Continuously improving accessibility
Communication & Support
We will communicate with individuals with disabilities in ways that consider their needs.
Accessible formats and communication supports are available upon request.
Feedback
We welcome feedback on accessibility. If you encounter barriers, contact us: contact@dexteritymarketing.ca and we will respond and work to resolve issues promptly.
Ongoing Improvements
Accessibility is an ongoing effort. We regularly review and improve our website and practices.
Alternative Formats
Content and documents can be provided in accessible formats upon request.




